A Virtual Vintage Market is an online vintage clothing platform.
We host two virtual Markets on Instagram each month and curate an online Rental Service.
Our Platform has 6 core values
To promote vintage fashion as part of a modern wardrobe
To make vintage fashion accessible to as many as possible
To help vintage traders grow their online brands
To encourage shopping with small fashion businesses
To cultivate an inclusive online community
To champion vintage fashion as a sustainable choice
How It Began
With lot of traders losing access to their physical trading space and many selling their stock exclusively online, the goal was to bring together vintage sellers and buyers in one place at one time for a unique virtual shopping experience, all from the safety of our homes. It was a response to the challenging time facing vintage traders and small businesses due to the global pandemic.
After the success of the first virtual market in April, it was decided that the market would be held once a month.
Where We Are Today
In May, we launched our Show & Tell Tuesdays where we invite guests to open the doors to their wardrobes and show us their favourite vintage pieces. We also launched our Journal, an online blog where traders, collectors and historians can write about topics that fascinate them and share their expert knowledge.
In July we launched A Virtual Vintage Reworked Market, the sister Market to AVVM, which is a monthly Market showcasing contemporary fashion made from reworked and repurposed vintage garments, fabrics and materials.
In September, we launched A Virtual Vintage Rental, our online rental service which gives individuals the opportunity to hire premium vintage.
In 6 months we have held 8 virtual Markets, connected over 15.5k vintage lovers and collaborated with over 100 brands.