Anita is

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Anita is is a womenswear vintage fashion brand founded by me, Isabelle Hardy, in 2019. Anita is offers curated collections of handpicked authentic vintage, inspired by 1960s London and French nonchalance.

Having spent many years working in vintage shops before starting Anita is, I have always been fascinated with beautiful, old things and have created quite a collection along the way. Now, I’m opening up my wardrobe and the Anita is archive and making some of our most special and covetable pieces available to rent. Anita is was born out of a passion to make fashion more sustainable and vintage more accessible and there’s nothing more so than vintage rental.

These pieces are dear to me and decades old so please take care of them. I hope you’ll find a wonderful occasion to wear them to.

Browse the collection


Instagram: @shopanitais

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