At A Virtual Vintage Market, we value mindfulness, honesty and fairness. In order that participating in our monthly markets is a fun and positive experience for all, we have set out some guidelines which we ask traders and sellers to adhere to.




A Virtual Vintage Market hosts monthly markets on Instagram. Each trader has their own virtual stall which is posted to our Instagram feed – we call this the carousel post. You can virtually meet each brand and browse their stock before heading over to their page to shop.


Do not be afraid to ask plenty of questions – check measurements and for any flaws too. It is beneficial to have an idea of your own measurements so that you can snap things up quickly and not miss out!

Check traders’ policies before committing to a purchase – while some traders happily do returns (with a small restocking fee at times), others have an all transactions final policy.



All transactions are strictly between buyers and sellers via the traders’ pages. When purchasing from a trader, you are agreeing to their shop policies – these will vary from trader to trader so please ensure you check before purchasing.

A Virtual Vintage Market is not involved with transactions, shipping nor do we take a commission from each transaction. We are not an e-commerce platform and therefore are unable to enforce a platform sales policy or monitor transactions.




There is an application form which traders complete and submit – we announce when the link is going and has gone live on our Instagram. Traders need an Instagram account for their business. Traders do not have permanent stalls and there is no waiting list.

Promoting Traders

We announce traders on our feed after they have confirmed their place. Traders are asked to set aside exclusive pieces for the market, and to promote their participation in the market as much as possible. We will re-post any tagged images to our story.

Your virtual stalls are a carousel style post – there is a store front with your name, an introduction video so that customers can virtually meet you and then images/videos and stock. These carousel posts are posted to the feed on market day and remain there permanently.  



Set up a stall as though you were at a market (if you have access to your studio or shop then you can trade from there). Post items to your stories and feed, with information like pricing and sizing easily accessible to customers.

Its completely up to you how you present your stock – some traders like to dress up, others present it in static images on mannequins. We encourage videos as this is more like a market where traders and customers interact.

We will not be re-posting to our stories on the day, all activity will be strictly between traders and customers via the trader Instagram accounts.


To ensure our core values of mindfulness and fairness are upheld, we have set out our policies and views on several aspects of engaging with our platform. 

The Market

The Market is very busy, with traders receiving a high volume of enquiries. Please be patient - they will respond to you.

Do ask plenty of questions and check store policies before committing to a purchase.


We love seeing our customers, traders and collaborating fashion brands/figures engage with our platform and shout us out.

Our brand hashtags are:




Our platform hashtags are for Market traders, Market customers and collaborating fashion profiles to use to promote and share their engagement with our platform and participation in either the Market, Show & Tell and/or Journal.

We ask those not trading or collaborating with us to not use our hashtags and account to self-promote.

An enormous amount of hard work goes into running the platform and organising the Market - circumventing the trader application process is unfair on the traders who have applied, prepared and promoted their stock exclusively for the Market. 


Traders who will trade or have traded exclusively in our Markets will be at an advantage when we process applications.

We wish to ensure that we are offering our customers a unique, diverse and exclusive shopping experience with beautiful things that cannot be found anywhere else. 

It also means there is synergy between our platform and traders, and clear for our customers in terms of what's available when they tune in on Market day.

As our Market has a limited number of spaces, it is important to us that as many traders as possible have the opportunity to sell virtually on Instagram, and in our Market, as possible. 

We will never tell traders what they can and can't do as we believe there is room for all in our community - there are plenty of fairs, markets and platforms online, especially on Instagram. 



A Virtual Vintage Market is responsible for promoting the marketplace and market. 

Traders are responsible for the image quality and merchandising of their stock.

We have no involvement with transactions - these are strictly between buyer and seller. 



If you have any concerns or have a negative experience, please DM or email us telling us what happened. We will do our very best to resolve any issues.

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© 2020 A Virtual Vintage Market